Great morinda, Indian mulberry, Noni apple, Beach mulberry, Cheese fruit's Relationship with Humans
Noni is sometimes called starvation fruit. Despite its strong smell and bitter taste, the fruit is nevertheless eaten as a famine food and, in some Pacific islands, even a staple food, either raw or cooked. Southeast Asians and Australian Aborigines consume the fruit raw with salt or cook it with curry. The seeds are edible when roasted. In Thai cuisine, the leaves (known as bai-yo) are used as a green vegetable and the fruit (luk-yo) is added as a salad ingredient to some versions of somtam. Traditional medicine: Green fruit, leaves, and root/rhizomes might have been used in Polynesian cultures as a general tonic, in addition to its traditional place in Polynesian culture as a famine food. In traditional Chinese medicine, the roots, known as ba ji tian, have been used for abdominal pain, impotence, and menstrual disorders. Although Morinda is considered to have biological properties in traditional medicine, there is no confirmed evidence of clinical efficacy for any intended use. Consumer uses: Morinda bark produces a brownish-purplish dye that may be used for making batik. In Hawaii, yellowish dye is extracted from its roots to dye cloth. A variety of beverages (juice drinks), powders (from dried ripe or unripe fruits), cosmetic products (lotions, soaps), oil (from seeds), leaf powders (for encapsulation or pills) have been introduced into the consumer market.